Swipe Right on Skating: How TikTok Flipped the Extreme Sports Fame Game Upside Down
YouTube built the careers of a generation of extreme sports athletes. Now TikTok is tearing up that playbook and rewriting the rules faster than most people in the industry can keep up with. From sponsorship dollars chasing viral moments to trick progression being shaped by what performs well on a For You page, the platform shift is changing skate and BMX culture in ways nobody fully anticipated.